- Doctor in Applied Economics (1965) from Louvain University, Belgium. Thesis subject: Marketing Decisions under Uncertainty.

- Master in Business Administration programme (1961-1962), University of California, Berkeley, USA. CRB Graduate Fellow from the Belgian American Educational Foundation.

- Licence in Applied Economics (1960), Université Catholique de Louvain (Magna cum Laude).

- Licence in Law (1957), Université Catholique de Louvain (Magna cum Laude).

- Coordinatore della Laurea Specialistica in Advanced Marketing Management, Università degli Studi di Milano-Bicocca (Italy).

- Professore Ordinario di Economia e Gestione delle Imprese (P02B, SECS-P/08), Nominato per Chiara Fama (1998), Università degli Studi di Milano- Bicocca, (Italy).

- Member of the Scientific Committee of Symphonya. Emerging Issues in Management.

- Past Joint Editor-in-Chief (1998-2002), European Business Forum

- Professor Emeritus (1998), Université Catholique de Louvain, Louvain-la-Neuve.

- Past Head of the Marketing Unit, Institut d'Administration et de Gestion (IAG).

- Past Dean for Academic Affairs, Lovanium International Management Center (LIMC), a joint venture between UCL and KU-Leuven.

- Past President of IAG School of Management.

- Scientific Adviser of MDA Consulting Group, Brussels.

- Market Analyst, Marketing Department, Royale Belge S.A. (1959-1960).

- Research Assistant, Management Training Center, Louvain University (1960-1965).

- Former Government Delegate by the Board of Directors of Cockerill S.A. (Steel Industry) from 1977 to 1980.

- Member of the Board of Directors: Sartel International (1978-1980), Polypal S.A. (1981-1983), Polyflow S.A. (1988-1995), Sopartec S.A. (1988-1997), Industry-University Foundation (1989-1995).

- Member of the Advisory Board of Spadel S.A. (1990-1996).

- Consulting assignments with: Coca-Cola Export Corporation, British Petroleum, Sperry Rand, L'Abeille-Paix, Société Générale de Belgi que, La Famille, Materne-Confilux, Toyota, Spadel, Douwe Egberts, Mölnicke, FN Sports, Plantin, Atlas France, Derbit Belgium, Petrofina, Usinor-Arcelor.

- Supervision of numerous market research studies undertaken by MDA Consulting Group (see attached list of publication).

Visiting Professorships: Cornell University USA (1979) - INSEAD, Fontainebleau 1976-1978) - Université Laval, Canada (1979) - Université de Sherbrooke (Québec) - National University of Singapore (1984) - Université Diégo Portalès (Chili, 1987) - University of Kinshasa (1990) - Institut Français du Pétrole (1989-1994) - International school of Management (ISM) from Electrotechnical University of Saint-Petersburg (LETI), Russia (since 1991) - ESADE, Barcelona (1999) - HEC Paris, (1996)- Milano, Scuola Enrico Mattei, (1995-99) - ESIC, Madrid (1998) - Colegio Vasco de Economistas, Bilbao (1999), Baltic Management Institute (Vilnius, Lithuania) - Facoltà di Economia, Università degli studi di Milano-Bicocca.

Business and teaching Experience in Russia and Eastern Europe.

• Participation in the Master in Management program organized by Lovanium at Saint-Petersburg with the Electrotechnical University of Saint-Petersburg. Chairman of the International Evaluation Committee.
• Participation in the Executive Sofiatrain Programme in Sofia (Bulgaria), sponsored by the EU Commission (Phare programme).
• Academic coordinator of the 'Training of Trainers' programme at IMI Kiev, Ukraine. a Phare programme sponsored by the EU.
• Design of and participation the International Executive MBA of the School of Management, State University of Saint Petersburg.

Business and teaching experience in South-America. Seminars and conferences: Chile (Diégo Portalès and Catholic University of Valparaiso, University of Santiago), Brazil (Vargas), Peru (Esan), Colombia (Bucaramanga, Bogota and Medellin); Argentina (MKT Consulting Group, University of Cordoba, University of Santa Fe, Universidad de Palermo), Ecuador (Quito and Guyaquil), Universidad de Mar del Plata, Universidad de la Plata (Argentina, 1999).

Business and teaching experience in ASEAN. National Institute of Public Administration (INTAN), Malaysia. National Agency for State Administration (LAN), Jakarta, Indonesia. Asian Institute of Management (AIM), Manila, Philippines. ASEAN-EC Management Centre (AEMC), Brunei Darussalam, Central Institute for Economic Management (CIEM), Hanoi, Vietnam (1997-98) Programme Director Europe, EU-ASEAN Co-operation programme (1995-98).

- Socio Ordinario of AIDEA - Accademia Italiana di Economia Aziendale, from 1998 to 2007, Socio Onorario since October 2007.

- Member of the Editorial Board of the following academic and scientific journals: Journal of Marketing Research (1976-1978), International Journal of Advertising, Journal of Forecasting, Recherches et Applications en Marketing, CEMS Business Review, European Business Forum.

- Member of the "American Marketing Association" and of the "Association Française de Marketing".

- Chairman of the Commission "Sciences économiques et gestion", Fonds National de la Recherche Scientifique" (FNRS).

- Foreign corresponding member of the "Académie des Sciences Commerciales de France".

- Vaxelaire Prize (1965), for the book: "La décision commerciale face à l'incertain" (see publications list).

- Prize from the "l'Académie des Sciences Commerciales de France", received in 1987 for the book "Le marketing stratégique" (see publication list). Translations of the book in seven languages, including Japanese (1991), English (1993, 1997, 2000 and 2006), Polish (2001), Italian (1991,1996, 2000 and 2004), Portugese (2002), Spanish (1996 and 2000), Russian (1996 and 2003).

- Prize "Economiste de l'année" Category 'Management', given by "Le Nouvel Economiste", Paris, June 1996.

- Doctor Honoris Causa, Faculté des Sciences de l'Administration, Université Laval, Québec, Canada, June 1997.

- Holder of the Chaire Franqui, Faculté Notre Dame de la Paix (FNDP), Namur.

7.1. Books

-"La décision commerciale face à l'incertain" (Louvain, Vander et Paris, Dunod Editeur, 1965) - Vaxelaire Prize, 1965.

- Spanish translation: "Informacion, decision y eficacia commercial" (Bilbao, Ediciones Deusto, 1967).

-"Modèles et programmes de marketing", (Paris, Presses Universitaires de France, 1970).

-"Advertising, Competition and Market Conduct in Oligopoly over Time" (Amsterdam, North Holland Publishing Company, 1976) Series: Contributions to Economic Analysis.

-"La gestion marketing de l'entreprise" (avec R. Peeters) (Paris, Presses Universitaires de France, 1977) Spanish translation : "La gestion de marketing de las empresas" (Madrid, Ediciones ICE, 1981).

-"Le marketing stratégique: fondements, méthodes et applications" (Paris, McGraw-Hill, 1986) - Prix 1987 de l'Académie des Sciences Commerciales de France.

- German translation: "Grundlagen und Methoden strategischen Marketings" (Hamburg, McGraw-Hill Book Company GmbH, 1987).

- Spanish translation: "Marketing Estrategico", Madrid, McGraw-Hill (1987 and 1992 and ESIC 2002).

- Japanese translation (1992), Japan UNI Agency, Inc., Tokyo.

-"Le marketing stratégique, fondements, méthodes et applications", Deuxième édition, Paris, McGraw-Hill, 1990.

- Italian translation: "Marketing Strategico", McGraw-Hill Libri Italia, Secunda edizione, 1996 and 2000.

- Spanish translation: "Marketing Estrategico", Tercera edicion, 1995.

- English translation: "Strategic Marketing: An European Perspective" (1993), McGraw-Hill Europe.

- Russian translation: Saint Petersbourg, Nauka, March 1996.

- "La recherche marketing : analyser, mesurer, prévoir", Paris, Ediscience International (1990, 3ième tirage).

-"Le marketing stratégique: une perspective européenne", 3ième édition, Paris Ediscience International (1994).

-"Problèmes de marketing: 20 études de cas européens et américains", Paris, Ediscience International (1994).

- Spanish translation: Casos practicos de marketing, Madrid, McGraw-Hill, 1995

- Voir également: Guia de soluciones.

- "Humanisme et Management, Hommage à Philippe de Woot" (1996),(éditeur) Louvain-la-Neuve, Academia Bruylants

- "Strategic Marketing Management", McGraw-Hill Europe, Fourth Edition, 1997.

- "Le marketing stratégique : du marketing à l'orientation-marché", Paris, Ediscience International, 4ième édition, 1998.

-New editions of "Le marketing Stratégique" in Poland (Polish Scientific Publishers), in Portugal, Italy, and Spain (McGraw-Hill).

- "Market-driven Management: Strategic and Operational Marketing" (2000), London; Macmillan Business.

- "Marketing stratégique et opérationnel", 6^ième édition (2004), Paris, Dunod, (en collaboration avec Ruben Chumpitaz et Chantal de Moerloose).

- «Market-driven Management», Second Edition, Palgrave Macmillan, (2007), in association with Ruben Chumpitaz and Isabelle Schuiling.

7.2. Articles And Chapters

Years 1960s

- "Réflexions sur la nature et le rôle de la fonction commerciale dans l'entreprise de services", Annales des Sciences Economiques Appliquées (décembre 1960, n° 5).

- "Investissement publicitaire et étude de rentabilité: analyse d'un cas concret", Annales des Sciences Economiques Appliquées (mai 1967, n° 2).

- "La mesure de la rentabilité publicitaire : analyse d'un cas concret", Gestion (décembre 1968).

- "Parameters Estimates for Optimal Marketing Decisions", dans: Marketing and the New Science of Planning (AMA, Fall Conference Proceedings, 1968). En collaboration avec K.S. Palda.

- "Measuring the Profitability of Advertising: An Empirical Study", Journal of Industrial Economics (vol. 17, April 1969).

Years 1970s

- "Optimal Allocation of Competitive Marketing Efforts", Journal of Business (vol. 43, October 1970).

- "Advertising and Competitive Behavior", Applied Economics (vol. 2, December 1970).

- "A Computer On-Line Marketing Mix Model", Journal of Marketing Research (vol. 9, May 1972).

- Traduction française: "Un modèle informatique conversationnel de marketing mix", Encyclopédie française du marketing.

- "Le système de marketing de l'entreprise", IBM Informations (n° 67, mai 1972). En collaboration avec A. Herremans.

- "Is Gasoline Advertising Justified?", Journal of Business (vol. 43, October 1972).

- "Optimal Marketing Behavior in Oligoply", European Economic Review (vol. 6, February 1975). En collaboration avec P. Naert et A. Bultez.

- "What is the Real Impact of Advertising ?", Harvard Business Review (vol. 53, May-June 1975).

- "Quelle est l'influence réelle de la publicité ?", Distribution d'aujourd'hui (août-septembre 1975).

- "L'Analyse économique de la controverse publicitaire", Intermédiaire (août et septembre 1976).

Years 1980s

- "La gestion marketing dans un environnement turbulent et hautement concurrentiel", Annales des Sciences Economiques Appliquées (juillet 1984).

- "Countertrade: A New Marketing Opportunity or a Retrogressive Trading System?", Gestion 2000 (n° 6, 1985).

- "Conseils à de jeunes diplômés en gestion", Gestion 2000 (n° 5, 1985).

- "Le contrôle de la qualité dans le domaine des services", Gestion 2000 (1, 1987).

- "Part de marché et pression marketing relative: vers une stratégie de modélisation", Recherche et applications en marketing, décembre 1989. En collaboration avec E. Dor.

- "La marque et le comportement de l'acheteur", chapitre publié dans l'ouvrage collectif coordonné par J.N. Kapferer et J.C. Thoenig, "La marque", Paris, McGraw-Hill, 1989.

Years 1990s

- "Pan-European Marketing: Volvo Trucks Europe", chapter published in: Quelch J.A., Buzzell R.D. and Salama E.R. (1990), "The Marketing Challenge of 1992", Reading, Mass., Addison-Wesley. Also published in "Marketing In Europe" (1994), London, Sage Publishing Cy.

- "New Trends in Strategic Marketing", CEMS Business Review, n° 0, 1993.

- "L'UCL face à son public de diplômés", Revue Louvain, octobre 1994.

- "The Misunderstanding about Marketing", CEMS Business Review, (Vol.1, June,1996)

- "Comunicazione d'impresa e modelli di marketing europeo", La Comunicazione d'impresa, (S. Brondoni Ed.), Synergie n.43-44, Maggio-Dicembre 1997.

- "Cases in Marketing" H.H. Larsen (Ed.), London, Sage. Two case studies: "Godiva Europe" and "Honeywell in Saint Petersburg", 1997.

Years 2000s

- "E-Commerce and the new role of distribution", European Business Forum, Issue 2 Spring 2000.

- "Being customer-driven is not enough" (with R. Chumpitaz), European Business Forum, Issue 2, Summer 2000.

- «Le marché dans la nouvelle économie globalisée», (2001), dans "Les défis de la globalisation", Louvain-la-neuve, Presses Universitaires de Louvain.

- "The benefits of globalisation", European Business Forum, Issue 6, Summer 2001.

- «Il marketing strategico dopo l'11 settembre», Symphonya, Issue 1, 2002.

- «Ouverture de Market-driven Management» (with Silvio Brondoni), Symphonya, Issue 2, 2002-2001.

- «Orientamento al Mercato e Performance Aziendale», (with Ruben Chumpitaz), Symphonya, Issue 2, 2000-2001.

- «Le marche global beneficiano di una immagine mondiale?», (with Isabelle Schuiling), Symphonya, Issue 2, 2003.

- L'orientation-marché est-elle une stratégie rentable pour l'entreprise? avec R. Chumpitaz, Recherches et Applications en Marketing (RAM), Juin N°2, 2006.

- Becoming Market-driven, Essentials, (forthcoming), submitted for publication to McGraw-Hill.

7.3. Working Papers And Reports

- "Measuring the Sales Effectiveness of Automobile Advertising", CESAM Working Paper, 1982 (with R. Peeters).

- "A Feasibility Analysis of the Canned Vegetables Market in Belgium", 1982 (with C. Laperche).

- "A Strategic Marketing Audit : Materne Confilux", 1983.

- "A Brand Positioning Analysis : The Market of Paper Products", 1983 (with R. Peeters).

- "A Market Potential Analysis of the Sporting Goods Market in Belgium and France", 1983.

- "A Brand Positioning Analysis : The Coffee Market in Belgium" (1983).

- "A Brand Positioning Analysis of the Heavy Duty Truck Market" (1984).

- "A Product Portfolio Analysis : The Case of a Soft drink and Mineral Water Company" (1987).

- "La pratique des échanges compensés dans les relations commerciales Nord-Sud", CESAM Working Paper, avril 1984.

- "Anticipating Dynamic Market Response to Brand Advertising", CESAM Working Paper, June 1983 (with R. Peeters).

- "Analyse du poids économique et social de l'industrie du tabac en Belgique", CESAM Working Paper, mai 1987, (with C. Laperche).

- "Etude d'un nouveau concept de "séniories", CESAM Working Paper, septembre 1988 (with C. Laperche).

- "Enquête sur les habitudes de lecture de la presse quotidienne en Belgique", CESAM Working Paper, August 1987 (with C. Laperche).

- "Analyse de la concurrence élargie : les perspectives du courtier "assurances particuliers" dans le marché unique Européen", CESAM Working Paper, juillet 1989 (with C. Laperche).

- "Strategic Marketing Analysis of the Corporate Segment in the Belgian Publishing Market", CESAM Working Paper, June 1990 (with C. Laperche).

- "Analyse du positionnement d'une chaîne de magasins d'ameublement en France", December 1990 (with C. Laperche).

- "Etude de marché Européenne d'un réseau de stations service", June 1982, with C. Laperche.

- "The Distribution Network of Beer in Sint Petersbourg", CESAM Working Paper, Forthcoming June 1992.

- "Priorities in Marketing Management Practice : Implications for Research and for Teaching", Barcelona, European Marketing Academy, 22nd Conference, May 1993.

-"Euromarketing: Is it Really Different ?", Position paper, CEMS, Marketing IFG, 1994.

- "Existe-t-il un modèle européen du marketing ?" (1996), dans: Humanisme et Management.

- "Orientation-marché et performance économique dans le secteur industriel: une étude empirique chez Fabrimétal", (Avril 1996), en collaboration avec Jean-Philippe de Moreau.

- "Market Orientation and Business Performance: Methodological Issues and New Empirical Evidence (November 1997), IAG Working paper, Louvain-la-Neuve.

- "Being Customer-centric is not Enough", IAG Working Paper, April 2000 (with Ruben Chumpitaz).

- Economie de marché ou Economie sociale de marché: où sont les  diffèrences? Working Paper, September 2006.

7.4. Other Published Articles

- "Le marketing et la crise", AGEFI (15 novembre 1978)

- "Les difficultés du marketing industriel", AGEFI (20 décembre 1978)

- "L'information économique des consommateurs", AGEFI (12 mars 1979)

- "La bataille des marques entre fabricants et distributeurs", AGEFI (16 janvier 1980)

- "L'innovation technologique ne suffit pas", LE SOIR (22 juillet 1983)

- "Pour une formation en management plus entrepreneuriale", LA LIBRE BELGIQUE (24-25 août 1985)

- "Cent ans sans rides", Interview dans TRENDS (13 août 1987)

- «De la science à la gestion, portrait dans TENDANCES, 27 juin 1996

- L'orientation-marché, source de rentabilité", Belgian Business & Industrie, Septembre 1996.

- "Privatiser la nature pour mieux la protéger", avec Eric Lambin, LA LIBRE BELGIQUE, 31 mars, 2006.

- "Marketing, un mot qui fait peur", LA LIBRE BELGIQUE, 26 juin, 2006.

7.5. Published Case Studies

- "Coca-Cola Belgium" (1975) - "Volvo Truck Europe" (1990) - "Armonia de Marie Storms" (1992) - "Moules, Métaux, Plastiques" (1992) - "Godiva Europe" (1992) - "Chips, GB produit blanc" (1992) - "Perlarom, SA" (1993) - "The Diekirch Brewery" (1993) - "Fina Belgium : le projet Super X", (1994) - "Honeywell in Saint Petersburg" (1994) - "Gamma JSC of Saint Petersburg (1998), with Boris Lifliandchik - "GP Textile Bulgaria", (2005) - "Polycolor France", (2005) - "Geox Italy" with Emanuela Tesser, (2006)

7.6. Audio-Visual

- "An Introduction to Marketing" (in cooperation with R. Peeters).